AI Chatbots

ChatBot Review: Features, Benefits, Pricing, & More 2024

10 chatbot examples to boost your marketing strategy

how to use chatbot for marketing

We’ll go through the whole funnel from lead generation to audience engagement and retention, with different tactics to drive sales and conversions. These tactics are meant to yield the best results for the least amount of investment through chatbot marketing. Remarketing is a great way to boost revenue without having to put more money into advertising, and chatbots are amazing at it. Another advantage to eCommerce chatbots is the opening for personalized upselling within chat. Whenever your chatbot encounters a new lead (and potential customer), it should be able to qualify that lead. But most of those customers tend to ask the same questions, and they usually have the same answers most of the time.

Many tools allow you to personalize the chat experience with variables like first names or locations. This tows the line between helpful and offputting, when coming from a bot. Similar to the email newsletter tip above, with surveys, you first ask people to opt in to hear from you, then you can message them occasionally with a short and simple survey. You can also evaluate your existing content and see what best supports your audience needs before creating new content.

Chatbot Marketing: Your Guide to Using Marketing Bots

We all know that one person who only reaches out when they need something, right? Don’t let your brand be “that guy.” While it’s tempting to blitz your customer base with promotions and special offers, there’s a risk of fatigue and disengagement.’s advanced targeting and lifecycle optimizer features can help you segment your audience so you can provide relevant and value-added content alongside promotional messages. If you’re eyeing substantial growth and a deeper connection with your customers, let’s get real—you can’t afford to ignore conversational marketing anymore. Because conversational marketing, especially when powered by advanced AI chatbots, offers tangible, hard-to-ignore advantages.

Also, its effectiveness is measured based on the bot’s ability to get customers signed for a newsletter or encourage a purchase from your company’s ecommerce store. Once you have a chatbot marketing tool, you might be tempted to create a chatbot how to use chatbot for marketing to handle every single thing you can think of. You’re less likely to get overwhelmed that way or end up disappointed when your chatbot doesn’t perform the way you want it to. Start with a simple chatbot that just welcomes visitors to your site.

Time to switch: Your step-by-step guide to adopting a new customer service platform

Keep an eye on it to improve it and have a way to switch to a natural person if needed. Incorporate dynamic responses to effortlessly enhance the personal touch in your ChatBot conversations. This feature adapts the chatbot’s replies to the input provided, tailoring each conversation uniquely to the user. L’Oréal’s chief digital officer Niilesh Bhoite employed Mya, an AI chatbot with natural language processing skills. It saw a 90% automation rate for engaged conversations from November 2021 to March 2022.

Plus, a fun chatbot personality alone can increase survey completion. Some businesses depend unequivocally on bookings and reservations. Others use them as a dedicated marketing strategy to provide customers with demos of their service or product. Whole Foods’ chatbot drives traffic to their site from a platform where users spend 50 minutes a day (on average).

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